Overview
Command the attention that your bottles deserve.
Ensure your brand stands out from the crowd when your bottles hit the market fully dressed in Orora glass sleeving. Introduced in July 2016, Orora’s state-of-the-art decorative shrink sleeve meets growing customer demand for high impact packaging to support promotions.
A first for Australia, our new sleeve application is designed to enhance and build on our existing glass bottle range by easily transforming any bottle into a powerful marketing tool. As part of Orora’s commitment to offer diverse, market-leading capabilities to our customers, this technology complements the multi million dollar capacity expansion project at our glass facility in South Australia.
Opportunity
As part of a complete and flexible production solution, recyclable glass sleeving can streamline process and create efficiencies for your bottle supply. Thanks to this new technology, Orora customers can now overcome the challenges of directly printing onto glass and eliminate the restrictions of applying labels over contours. By utilising off-colour glass for sleeving (depending on the sleeve type) production costs are reduced and the cost of marketing can be offset.
Orora’s bottles and sleeves are manufactured and conveniently applied, at the one facility. Once bottles are dressed for success, top-to-toe in your brand, Orora delivers directly to your facility of choice, just as we would in the supply of raw bottles.
Outcome
Now it is possible to expand the on-shelf presence, reach and appeal of your brand, without making any change to the product itself. Imagine a finished product that is transformed from simply functional to highly saleable, by fully utilising the bottle surface area as a marketing landscape. Glass sleeving technology makes this a reality for Orora customers, providing access to an end-to-end capability, encompassing design, packaging production and point-of-sale marketing.